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Faculty of Design

Industrial Design

Meet the Designer

Mussawer

Ahmed

aka. Mussawer Ahmed,

“I am an industrial designer focused on systems, integration, and strategic design thinking. My work explores how design can operate beyond individual products to address complex, large-scale challenges through coordinated systems and platforms.My thesis project, Takaya, applies this approach to the Canadian automotive industry. It proposes a Virtual OEM model that brings together existing suppliers into a unified, design-led platform. Beginning with a hybrid hypercar as a proof of capability, the project demonstrates how Canada can transition from manufacturing for global brands to owning its own systems, identity, and intellectual property.”

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MussawerAhmed
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I am an industrial designer focused on system-level thinking and design-led integration. My work explores how complex industries can be restructured through coordinated platforms rather than isolated products.My thesis, Takaya, proposes a Virtual OEM model for the Canadian automotive industry. Using a hybrid hypercar as a proof of capability, it demonstrates how Canada can move from manufacturing for others to building a self-sustaining, IP-owned automotive brand.
OCAD U - Faculty of Design
Industrial Design
Major In progress, 2026
Google
Digital Marketing and E commerce
Minor Completed, 2022

Systems Design, Automotive Design, Design Strategy, Product Design, Branding, Marketing, UX/UI, Service Design, Photography, Videography, Editing

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