Faculty of Arts & Science

Digital Futures

Judhell Ramirez

Logo

My concept follows a tarot card reading. More specifically, the aesthetic of the tarot and the aspect of randomness. Hence, the logo reveal will follow these concepts as it progressesthrough the video.

“ To begin, my reveal will evoke the mystery of the tarot with the close-up of the shufflingof the cards. Next is to evoke the randomness and fate through the cards flying out. This shows the possibilities of what cards might get pulled. Furthermore, the suspense is represented by thedescent and slow turn of the reveal. And lastly, the payoff is done by the reveal and thecombination of the logo and the imagery. I think all of these elements will help evoke theexperience of the tarot card. Moreover, this progression shows motion explicitly because there isan ebb and flow of anticipation and payoff. The last major aspect of my logo reveal is the VFX from Unity. I plan to create theaesthetics in Unity through VFX to further push the magical and mystical feel of the tarot. I thinkhaving the logo be filled with particles will fit the mystical nature of cosmic alignment.”