Faculty of Design

Advertising

Maria Azevedo Graca

BCC - They May Look Different, But They Face the Same Risks

Breast cancer is often misunderstood as a condition influenced by how a body looks. This campaign challenges that perception by highlighting a simple truth: while breasts may vary in size, shape, and symmetry, the risk remains the same.

“As a designer, I wanted to approach this topic with care while still creating something visually striking. Breast cancer awareness is often communicated through statistics, but I was more interested in challenging the assumptions people carry without realizing it.This project allowed me to explore how design can shift perception, not just inform. By keeping the message simple and letting the visuals do the work, I aimed to create something that feels both respectful and thought-provoking, encouraging people to rethink what risk actually looks like.”