Faculty of Design

Advertising

Vivian Si Zeng

Best Buy: Yellow Card Coupon

Brands fight for attention during the world’s most-watched sport, the FIFA World Cup, where every moment is high stakes. To prove Best Buy is the place for excitement and discovery, we revealed that its iconic yellow tag looks exactly like a yellow card, turning every tense moment into a live coupon and every game into something to discover.In Collaboration with Jessie Ko.