Faculty of Design

Advertising

Avery Johnson

Color Of Summer

People don’t need another place to go, they’re already there.But between 3–7pm, most moments fall into routine: same drinks, same habits, often just passing time.This campaign reframes that window.Not as downtime, but as aperitivo: a social ritual designed to shift you away from you're everyday routine. Into moment you having been wishing for the longest of time. By placing two realities side by side, we show how one small choice, of having a Aperol changes the entire day.Because Aperol isn’t just a drink that stands out.It’s the one made for this exact time of daylight, refreshing, and built to be shared.

“The idea for this project came from countless summers walking around Toronto, in the summer time as I was commuting to my job. Every outside patio I walked past, everyone was holding a Aperol Spritz in their hand smiling and laughing. If I can be truthfully honest... it made me debate calling in sick... just so I can soak in the sun enjoying what they had.HOWEVER! I did not do that, instead I decided one day that I would make a Aperol Spritz campaign based on this amazing insight I had witnessed. ”