Faculty of Design

Advertising

Rojin Javadi

You are not a monster, You are Just hungry

During Halloween, hunger can make people feel “monstrous,” especially busy office workers craving a quick fix.

“This campaign for Snickers visualizes this by showing monster hands and Frankenstein’s monster in an office setting, humorously illustrating how hunger disrupts normal behaviour.By placing bold, playful ads on bus stops and office elevator screens, we target hungry commuters and office workers when cravings strike. The campaign reinforces the iconic slogan, “You’re Not You When You’re Hungry,” positioning Snickers as the tasty solution that helps people “return to normal” during their day and Halloween festivities.”