Faculty of Design

Advertising

Subah Zaman

Tori

This integrated campaign is built for a hypothetical women’s-only travel brand, Tori, designed to support safe and purposeful solo travel. It directly addresses the fears South Asian parents have about their daughter traveling alone by placing those concerns side by side with the reality of what Tori offers. Through this contrast, the campaign reassures parents by showing that solo travel can be structured, supported, and growth-oriented. By reframing fear into understanding, it helps quiet parental hesitation and builds trust in the idea of their daughter traveling independently.