Faculty of Design
Graphic Design
Vidhi Khurana
Indie India
Graphic Design
2025
9 by 12" Data Visualization Publication
India's independent music scene has grown steadily since the early 2000s, but much of that growth, particularly across regional, non-charting, and emerging artists, has gone largely unrecorded in any centralized dataset.This publication responds to that gap by constructing its own datasets from fragmented sources: streaming platforms, industry reports, festival lineups, and audience indicators. Rather than relying on a single data source, it assembles a more complete picture from the pieces available.The result is an accessible visual exploration of the evolution, geography, and diversity of India's independent music ecosystem; an industry often overshadowed by Bollywood but rich in creative and cultural depth.
“India's independent music scene has been growing for over two decades, and if you're paying attention, you already know how good it is. But for something so alive, surprisingly little of it has ever been properly mapped. This project changes that, pulling together the data that's always existed in scattered corners and finally putting the full picture in one place.”

Celebrate the work of OCAD U’s class of 2025/2026!