Faculty of Design

Advertising

Avery Johnson

Think Twice

Think Twice is an AI-powered activation from Twix that turns overthinking into something people can enjoy and share. By scanning a QR code on Twix bars, users can ask any question and receive witty responses that capture the tension of second thoughts. Designed for social, the experience transforms everyday dilemmas into entertaining content. By bringing both sides of a decision to life, Twix shows that you don’t have to lose one to enjoy the other. Because two is always better than one.

“To think deeply is a gift; to think endlessly is surrender. Overthinking is hesitation dressed as wisdomand in its shadow, life quietly passes, untested and unlived. People crave to know what one is thinking, as long as it not too crazy... ”