Faculty of Design

Advertising

Prisha Sharma

This Wasn't My Choice

"This Wasn't My Choice" is a true crime-style PSA narrated through the voice/POV of a teenage girl, Emma, whose entire life since birth was posted on social media by her mother. By using the child's perspective and voice, it resonates with parents who may be unintentionally doing the same thing, not realizing the effects it is having on their child's future. She starts to flip through a scrapbook of her life from start to finish, only to find out her mother has documented every little moment/memory of her life. From something as innocent as a picture of her little toes when she was born, private moments that should have never been shared and people she never even knew existed commenting on her pictures. The effects stayed with her... Forever.

“A short PSA that makes parents think twice about their child's digital footprint and future when posting them on social media. ”