Faculty of Design

Graphic Design

Sophia Adams

Daily Bread Food Bank Direct Mail Piece

This advertisement was made for my Photography for Advertising class, where we were tasked with creating and executing a photographic campaign for the Daily Bread Food Bank. After seeing boxes of direct mail advertisements in class, I took note of which ones I liked the best and why, then tried to incorporate those elements into my own design. Print media is making a resurgence slowly, and for a campaign, it’s a good way to spread awareness of what you’re advertising. The mailer is interactive, with the coloured wheel on the front having the ability to rotate to around the slice of fruit.